But it’s only a bit of fun, right?

No!

If these scenes were in a film the BBFC (British Board of Film Certification) would class them at certificate 15 or above, meaning that these images could not be seen by anyone lower than 15 years old, as they have clear references to Sex and Nudity.

Breaks the following Committee of Advertising Practice (CAP) for non-broadcasted advertisement;

  • 5.1

“Marketing communications should contain nothing that is likely to cause serious or widespread offence. Particular care should be taken to avoid causing offence on the grounds of race, religion, sex, sexual orientation or disability. Compliance with the Code will be judged on the context, medium, audience, product and prevailing standards of decency”

  • 9.1

No marketing communication should cause fear or distress without good reason. Marketers should not use shocking claims or images merely to attract attention.

  • 47.1

For the purposes of the Code, a child is someone under 16. The way in which children perceive and react to marketing communications is influenced by their age, experience and the context in which the message is delivered; marketing communications that are acceptable for young teenagers will not necessarily be acceptable for young children.

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